Sure Tumblr has an artsy, hipster appeal, but its users are far from starving. In fact, and perhaps surprisingly, it caters to the wealthiest social media set of any of its rivals, according to recent data. If Facebook is the blue-collar everyman network, Tumblr is more of a luxury destination. Niche yes, but lucrative for retailers.
Tumblring about Tumblr: Love the stats, surprised to see Pinterest so low.
This post is the first in a two-part series with our partner Weber Shandwick exploring how digital and social media are provoking a profound shift in political engagement between voters, politicians and governments. The Politics of Social Media Jon McLeod argues that UK politicos need to embrace Facebook if they are to save democracy. Social…
Things I enjoy as both a social media pro and an anglophile
The @nprnews Twitter feed is an automated RSS feed. I recently created Twitter lists covering a number of our desks, and we’ve actively been retweeting people across the newsroom in an effort to hear the news from a human voice.
Is this effective? Yes. Should we be doing it more frequently?…
A reminder to stop, think and measure. This is great. I’m curious though - is it adding the photos that is in fact driving the greater engagement?
Sometimes brands that hit it big forget where their success came from in the first place - but their followers certainly don’t. Popular online clothing retailer Black Milk Clothing learned this…
1. Man, how are companies still getting social *so wrong* on the regular? crisis plans people, make them.
2. It’s interesting how Buzzfeed has become a storytelling platform in the manner of Storify.
When you fund a kickstarter, it’s like buying a present for your future self.
Pumped to watch this a have a lot of (undoubtedly sad) feelings in the very near future.
Each year, the list of branded social media accomplishments grows longer, and the Shorty Awards are never far behind in recognizing them.
How could one ever pick between Denny’s and Doctor Who on Tumblr? One is the epitome of big-brand slick budget-fueled paid acquisition and fancy gifs. The other is home to one of the more devoted fandoms on the planet?
Hit the Slopes in Niseko, Japan
Today SK-II - along with our partners at Travel + Leisure - hits the slopes in Niseko, a ski town dubbed the “St. Moritz of Japan,” about 2.5 hours north of the region’s capital, Sapporo.
The new SK-II Tumblr is live!
Now that is some excellent content marketing