The most socially engaged companies (via LinkedIn and Altimeter Group)
Because the Internet is a weird, weird place.
<3 you, Google auto complete
The @nprnews Twitter feed is an automated RSS feed. I recently created Twitter lists covering a number of our desks, and we’ve actively been retweeting people across the newsroom in an effort to hear the news from a human voice.
Is this effective? Yes. Should we be doing it more frequently?…
A reminder to stop, think and measure. This is great. I’m curious though - is it adding the photos that is in fact driving the greater engagement?
Sometimes brands that hit it big forget where their success came from in the first place - but their followers certainly don’t. Popular online clothing retailer Black Milk Clothing learned this…
1. Man, how are companies still getting social *so wrong* on the regular? crisis plans people, make them.
2. It’s interesting how Buzzfeed has become a storytelling platform in the manner of Storify.
When you fund a kickstarter, it’s like buying a present for your future self.
Pumped to watch this a have a lot of (undoubtedly sad) feelings in the very near future.
Each year, the list of branded social media accomplishments grows longer, and the Shorty Awards are never far behind in recognizing them.
How could one ever pick between Denny’s and Doctor Who on Tumblr? One is the epitome of big-brand slick budget-fueled paid acquisition and fancy gifs. The other is home to one of the more devoted fandoms on the planet?
Hit the Slopes in Niseko, Japan
Today SK-II - along with our partners at Travel + Leisure - hits the slopes in Niseko, a ski town dubbed the “St. Moritz of Japan,” about 2.5 hours north of the region’s capital, Sapporo.
The new SK-II Tumblr is live!
"This land was made for you & cheese”
Melody Kramer, digital strategist at NPR, has also seen a positive response with using Snapchat for the radio network. Under the account @nprnews, Kramer uses Snapchat to send their fans one fact a day that they shouldn’t forget.
“We’re really excited about thinking about how to convey news on different platforms,” she said. “I like platforms with restraints. It means we have to be more creative with how we convey the news.”
Since Snapchat is ephemeral, it is not created for long form journalism; however, Kramer appreciates it as a useful way to connect with fans, generate conversation and create memorable moments.
“We’re having a lot of fun with it. If it’s not fun, we can stop. That’s the beauty of these different platforms – we’re trying stuff out, seeing if our audience likes it, changing things and having a good time in the process,” she said. “Can’t go wrong with that.”
What I would give to get to be a fly on the wall of the receiving end of the nprnews snapchat.