Each year, the list of branded social media accomplishments grows longer, and the Shorty Awards are never far behind in recognizing them.
How could one ever pick between Denny’s and Doctor Who on Tumblr? One is the epitome of big-brand slick budget-fueled paid acquisition and fancy gifs. The other is home to one of the more devoted fandoms on the planet?
Melody Kramer, digital strategist at NPR, has also seen a positive response with using Snapchat for the radio network. Under the account @nprnews, Kramer uses Snapchat to send their fans one fact a day that they shouldn’t forget.
“We’re really excited about thinking about how to convey news on different platforms,” she said. “I like platforms with restraints. It means we have to be more creative with how we convey the news.”
Since Snapchat is ephemeral, it is not created for long form journalism; however, Kramer appreciates it as a useful way to connect with fans, generate conversation and create memorable moments.
“We’re having a lot of fun with it. If it’s not fun, we can stop. That’s the beauty of these different platforms – we’re trying stuff out, seeing if our audience likes it, changing things and having a good time in the process,” she said. “Can’t go wrong with that.”
What I would give to get to be a fly on the wall of the receiving end of the nprnews snapchat.